We keep our website technology deliberately simple. Essential technology helps the website operate and remember your privacy choice. Google Ads measurement and YouTube media are optional and stay blocked unless you accept optional cookies.
01
What cookies and similar technologies are
Cookies are small text files placed on a device by a website or service. Websites can also use similar technologies, including local storage, to store or access information. Some technology is necessary for a website to work, while other technology requires a visitor’s permission.
02
Technology used on this website
Website delivery and security
Our hosting and security providers may use technical processes needed to deliver pages, maintain availability and protect the website from misuse. These processes are necessary to provide the service.
Your cookie choice
We use browser local storage named fireproofing-cookie-consent-v2 to remember whether you accepted or rejected optional Google Ads measurement and YouTube media. It remains on your device until you clear browser storage or change the choice.
YouTube videos
Videos use YouTube’s privacy-enhanced embed domain and are not connected until you allow optional media. Further information is provided below.
Google Ads
Our Google tag is blocked until you accept optional cookies. If accepted, it helps us measure website visits and whether an advert leads to a completed quote request, including through enhanced conversions.
03
Optional Google Ads measurement
We use Google tag AW-10851515336 only after you accept optional cookies. It helps us understand whether a visit came from our advertising and records a conversion when the quote form successfully reaches the thank-you page.
If you accepted optional cookies and successfully submit the quote form, the site may also provide your normalised email address and telephone number to the Google tag for enhanced conversion matching. Google hashes this first-party information using SHA-256 before it is sent, and uses it to improve conversion measurement. The short-lived handoff on this site is removed as soon as the thank-you page reads it, or expires after ten minutes.
Google may use cookies or similar identifiers and receive information such as your IP address, browser or device details, requested pages, advertising interaction information and the time of the visit. We use this information to measure advertising performance; it is not used by us to sell your personal information.
If you reject optional cookies before accepting them, the Google tag is not loaded. If you withdraw a previous choice, the tag is instructed to stop optional storage and advertising measurement for the rest of the visit and remains blocked on later pages. You can change your choice at any time using Cookie settings.
04
Optional YouTube videos
Some pages contain demonstrations hosted by YouTube. Until you select Accept optional cookies or Allow YouTube videos, the video player is not loaded and the website does not contact YouTube for that embedded content.
If you allow the videos, Google and YouTube may receive information such as your IP address, browser or device details, the page and video requested, and interactions with the player. They may also store or access cookies or similar identifiers according to their own policies. Your YouTube or Google account settings may affect how that information is used.
Allowing YouTube media applies to all embedded YouTube videos on this website. Rejecting it does not prevent you from reading the rest of the page.
05
Manage or withdraw your choice
You may accept or reject optional Google Ads measurement and YouTube media when the privacy notice appears. Both choices leave the main website available.
Open cookie settings to make a new choice. You may also clear this website’s stored data through your browser, after which the choice will be requested again.
Browser controls can also block or delete cookies and stored information. Blocking essential browser storage may mean that your choice cannot be remembered between pages or visits.
06
Future changes
If we introduce another analytics, advertising or non-essential service, we will update this policy and the consent controls before that service is activated. We will review this page when the website or relevant requirements change.
07
Questions about this policy
For questions about website privacy or this Cookie Policy, contact Fire Proofing Ltd at adam@fire-proofing.co.uk or call 07970 522475.
For information about how we handle personal information, please read our Privacy Policy.